Five Guys
Growing Five Guys Ireland from the ground up, 400% increase in following and engagement across Instagram, Facebook and TikTok.
The Challenge
Building an audience from scratch in a crowded market Five Guys Ireland needed a social media presence that could cut through a noisy food and hospitality landscape, build a genuine community, and keep audiences engaged consistently across multiple platforms. The challenge was to grow their channels from the very beginning by establishing brand voice, driving consistent content output, and building real engagement with Irish audiences over the long term.
The Approach
Monthly strategy, bi-monthly shoots, always-on content We create a bespoke social media strategy each month, built around content trends and industry moments. Every decision is rooted in what's performing — and what's coming next. 01 Monthly strategy A rolling content and channel strategy built around trends, campaigns and seasonal moments each month. 02 In-store shoots Bi-monthly shoots at Five Guys locations to produce thumb-stopping video content for Reels and TikTok. 03 Full management End-to-end management of Instagram, Facebook and TikTok — from creative to scheduling to community engagement.
The Results
Over three years of partnership with Five Guys International, we've grown and maintained the Irish channels from the ground up delivering a 400% increase in following and engagement across all platforms. 400% increase in following and engagement across Instagram, Facebook and TikTok since taking over the channels. Bi-monthly in-store shoots producing high-quality Reels and TikTok content that drives reach and saves consistently. Three years of consistent monthly strategy, keeping Five Guys Ireland relevant, engaged and growing.
5 stars!
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make it happen?
Your next creative growth partner. We act as an extension of your team, not an agency on the side.