Datekin
Created a brand strategy for Datekin, designed to make dates an everyday UK snack
The Challenge
Datekin needed a clear brand identity and strategy to differentiate itself in an increasingly competitive healthy snacking market. The challenge was to reposition dates from a traditional or occasional product into a modern, everyday snack that felt convenient, premium, and culturally relevant to UK consumers.
The Approach
We developed a full brand strategy focused on positioning Datekin as the go-to brand for date-based everyday snacking. This included audience profiling, category positioning, messaging frameworks, tone of voice, content strategy, influencer strategy and retail growth planning. We created a scalable marketing roadmap across social media, partnerships, sampling activations, email marketing and paid advertising — ensuring both B2C demand and B2B retail growth worked together. The strategy centred around four key brand pillars: Premium Taste Natural Energy Convenience Conscious Choices We also built a strong social-first direction focused on relatable, modern content designed to normalise dates as part of everyday life.
The Results
Datekin now has a clear and distinctive brand positioning within the UK snack market, with a strategy designed to support long-term retail expansion, audience growth and repeat purchase behaviour. The brand now has: A defined positioning in the healthy snacking category A complete messaging framework for all marketing channels A social-first content strategy built for awareness and engagement A scalable B2B and B2C growth plan Clear differentiation from competitors within the date/snack market A cohesive tone of voice and visual identity across all touchpoints Results: Clear positioning as a modern everyday snack brand Full B2B & B2C marketing strategy developed Defined audience targeting and messaging framework Scalable retail and social media growth roadmap Strong foundations for long-term brand recognition and repeat purchase Consistent brand identity across digital, social and retail touchpoints
.png)
Working with Hey Digital on the rebrand of NetOrca.io and NetAutomate.org delivered real value for our business. They quickly understood our vision, clarified our positioning, and translated complex technical offerings into a clean, compelling brand identity. Even when we hit challenges or needed rework, they took our feedback on board, listened carefully to our perspectives, and iterated thoughtfully until everything felt right. The process was seamless and collaborative, and the end result is two brands that clearly communicate who we are and where we’re going.
Ready to
make it happen?
Your next creative growth partner. We act as an extension of your team, not an agency on the side.