Datekin
Growing Datekin's Instagram by 400% so far...
The Challenge
Datekin came to us to grow their social channels and build an engaged online community around their premium dates. Dates are still seen by many people as a baking ingredient or something for special occasions, so part of the job was changing that perception and showing them as a natural, on-the-go snack. They needed a consistent content presence that reflected the quality of the range and gave people a reason to follow, engage and come back, not just scroll past.
The Approach
We built a monthly content plan that positioned Datekin’s dates as a convenient, natural snack for everyday moments. Short-form video brought the range to life and helped reach new audiences, while saveable carousels gave followers practical, useful content they’d want to keep and come back to. Together, the mix built reach and kept people engaged month after month.
The Results
So far, a few months in, we've grown Datekin's followers by 400% created content that resonates with their target audience and increased engagement month on month. Growth is still building each month, and the community is engaging with the content as well as following it. Follow Date.kin on Instagram to see our latest content.
Ready to
make it happen?
Your next creative growth partner. We act as an extension of your team, not an agency on the side.